Winter Holiday Art Market (WHAM)

Thank you for 13 great years, Houston!

Since its launch in 2006, WHAM has put over $1.2 million dollars into the hands of 700+ local artists and creative entrepreneurs.

Check out the WHAM 2018 Album
Photos by Rena O. Productions

This year’s Winter Holiday Art Market (WHAM), held November 16-18, 2018 at Winter Street Studios, marked the final installation of the event as Fresh Arts shifts focus to provide a deeper level of support for artists through new programs such as an annual Artist Summit, which will provide skill-building tailored to the evolution of the local arts economy. 

WHAM is a program of Fresh Arts, a 501c3 organization that champions local artists and creative entrepreneurs to succeed in the business of art. Learn more about Fresh Arts programs and resources HERE.


One part curated festival, one part holiday party, and all kinds of fun!


Over a decade ago, there was a need in the Houston community for an arts market that would foster professional growth, connect art lovers to creative makers and support artists across a variety of disciplines. In 2006, the Houston-based nonprofit Fresh Arts, formerly Spacetaker, stepped in to develop the Winter Holiday Art Market (affectionately known as WHAM), a grassroots initiative that has since grown to generate over $1.2 million in sales for the Houston arts community with more than 700 artists participating in the annual event.  

WHAM has held a special place in the creative Houston community for many reasons, not least of which is the diversity of art disciplines showcased, from painters to poetry buskers and everything in between.

One of the first large-scale juried art markets in Houston to feature only local artists, one of WHAM’s defining features has been the unique opportunity for emerging artists of all disciplines to exhibit alongside experienced entrepreneurs. “Year after year, I’m always impressed by the connections made and the creative momentum generated after WHAM. It’s exciting to see artists grow and thrive as entrepreneurs after trying out an arts market like WHAM for the first time"  said Angela Carranza, Fresh Arts Programs + Services Manager. As a member of the organization for the past seven years, she has witnessed first-hand how WHAM has opened doors for artists who are just starting to build their careers.

As part of its mission to champion local artists to succeed in the business of art, Fresh Arts took an active role in fostering the success of those artists who haven’t sold their art or wares in a market setting before by offering advice on running a booth, pricing work and more. WHAM has thus served as a launching pad from which friendships are sparked, collaborations are made, new art is created and other market spin-offs are established.

“WHAM has enriched the lives of Houstonians throughout the years, attracting an estimated 38,000 attendees since the first market in 2006,” said Marci Regan Dallas, Fresh Arts Executive Director. “We are proud that Fresh Arts has been able to support hundreds of creative entrepreneurs through WHAM and we look forward to passing the baton to the many great markets and festivals in Houston.”

There’s a little bit of that WHAM spirit all around Houston, as it has inspired countless creative endeavors and spurred new opportunities that weren’t in the city 13 years ago. Houstonians can continue to support local artists through other art markets such as Heartmade Art Market (co-founded by WHAM alumni Tracy Carlson), Girl Crush Holiday Market (founded by WHAM alumni Lisa Chow), First Saturday Arts Market in the Heights, The Market at Sawyer YardsFlea at Silver Street, the East End 4th Friday Night Market and through various other popups, art crawls, and studio tours.

WHAM Press Archive


Adri's Art
fLuxe Jewelry
Panache by B
Amanda Barry
Guerra Girl
Pauline Solnik "Cut & Paste"
Angela Fabbri Fine Art
Helena Gijsbers van Wijk
Point 506 Clothing & Art
Anne Byrd Art
It's Just Gerald
Art-Felt by Olga Tarasova
It's Sooo Fluffy
Rainy Day Illustrations
Artist Renee Victor
Jeff Forster
Rongrong Illustration
Betsy Evans Ceramics
Jen Lam Parmer + Laura Tyagi
Rosehip Essentials
Bill's Junk
Joel Anderson Art
Stone's Throw Ceramics
Black Tea Cafe Design
Kathrine Zeren
Brenda Grands Design
Kiki Neumann Creations
Tamer Ghoneim Calligraphy & Fine Art
Casa de Camera Custom Home Goods
Knotty Woodworx
Chauncey and Coco
Lenora Palacios
Tatiana Escallon
Cindy Schulze Jewelry
Magpies & Peacocks
Taylor Blaine Art
Claire Drennan Knits
Michael Leanes Design
The Community Cloth
Cultured Critter Collective
Milburn Institute of Research and Development
These Things
Daria Aksenova
Modern Artifacts
Thomas R Irven
Dirigible Designs
Moe Profane - Relativist Pop Artist
Domestic Papers
Nina Knits
Wayuu Laly Boutique
feto soap
Olmox - Fine Filigree Jewelry
5-minute poems by Outspoken Bean



INDIA LOVEJOY, (Black Buddha Creative Agency), JACOB SPACEK (JS Canvas), and TINA ZULU (ZuluCreative).


WHAM is a program of Fresh Arts, a 501(c)3 organization that champions local artists and creative entrepreneurs to succeed in the business of art. 

PO BOX 66494
Houston, TX 77266-6494


Fresh Arts |  The Silos at Sawyer 1502 Sawyer St, Studio #103 Houston, TX 77007