Friday, July 19, 2019
OPENING PLENARY 2:00-2:50PM
Welcome Remarks and Opening Discussion
with Deborah D.E.E.P. Mouton and Emily Arrow
Former Houston Poet Laureate Deborah DEEP Mouton will lead a fun and insightful discussion through a rousing series of questions, responses, and movement. Featuring a special opening performance by musician Emily Arrow.
SESSION A 3:00PM – 3:40PM
A1: Creative Career Paths
with Chris Thomas, Emily Arrow, and Laurie Perez
There’s no one way to become an artist; we each come to our creative practice through our personal journeys and motivations. Artists will share their stories in how they came into their artistic practice and, hopefully, motivate others to appreciate theirs.
A2: Art & Healing
with Carla Sue, Eepi Chaad and Justin Garcia
The role of art in the healing processes is vital for many, combining the artistic and the medical worlds in creative ways. Artists will discuss how mental/physical health plays an integral role in their creative and/or administrative practices.
SESSION B 3:50PM – 4:30PM
B1: Online Strategies with Glasstire
with Brandon Zech
Thanks to a grant from the Houston Endowment, over the past year and a half Glasstire has been looking into the way we use technology as an organization. In addition to researching and implementing basic strategies such as staff management software and a donor database, we have also worked at bettering our website to the benefit of our users. Some of this process has included looking generally at how websites perform on social media and on the internet, and developing best practices for operating a website and having a social presence.
B2: Panel Discussion: Why Go for Grants, Residencies, and/or Fellowships?
with Moe Penders and Julia Barbosa Landois. Moderated by Reyes Ramirez
You’ve heard of all these grants, residencies, and fellowships, but what do they even do? These local artists have received said opportunities, in Houston, and will discuss the application process, pros, cons, and what they were able to do with their funds and/or space.
SESSION C 4:45 – 5:15PM
Arts Resource Discussion with Fresh Arts
No one organization holds all the resources, so we invited as many as we could to talk about who they serve and how. This session will cap off Friday’s breakout periods to get attendees on the same page as to what Houston has to offer for artists.
Saturday, July 20, 2019
SESSION D: 10:00AM – 11:15AM
D1: Financial Literacy
with Frost Bank
A Frost Community Representative will teach a class from their FDIC Money Smart Curriculum titled ‘Money Matters.’ Participants learn about how to manage money by preparing a personal spending plan and identifying ways to decrease spending and increase income.
D2: Copyright Basics
with Erin McClarty
What is a copyright? How do I get one? When does it start? What’s eligible for copyright? All these questions, and more, will be answered by legal expert and lawyer Erin McClarty. She will also address additional ways an artist can protect their creative endeavors.
D3: Step Up Your Instagram Game
with Ellyse Espinoza, Stateline Designs
Social Media expert Ellyse Espinoza will provide an overview of successful marketing strategies for artists and creative entrepreneurs, such as: visual branding and how to incorporate it with social media; identifying your unique target audience; attracting followers and creating engagement on social media; and marketing items that artists need (business cards, media kit, elevator speech, networking plan, etc.)
D4: Resume/CV/Portfolio Basics
With Lupe Mendez
You have work, experience, and exhibitions to your name, but how do you show that to others? What’s the difference between a resume, CV, and portfolio, anyways?This session will go over best practices on how to build and structure your creative history into a presentable format and which template suits your needs best.
SESSION E: 11:30AM – 12:45PM
E1: Funding 101
with Marci Reagan Dallas
Want funding but don’t know where to start? Like, what’s a 501(c)3, and do I need it to apply for grants? This Seminar will cover funding basics by establishing working definitions of common funding terms, options, and their differences. Resources on where to find and how to apply for funds will also be explored.
E2: Artist Contracts
with Erin McClarty
Put it in writing! Legal expert and lawyer Erin McClarty will discuss what to consider when writing a contract for creative endeavors, what should be in every contract, and other typical provisions.
E3: Essentials of PR + Digital Marketing for Artists
with Ashley Small. Medley, Inc.
This session will cover essential tools to launch an effective PR campaign, along with a digital strategy to compliment your earned media efforts. We will cover: essential marketing collateral needed prior to launching a campaign; best practices on pitching to the press; free tools to discover media opportunities; top tips on managing and streamlining social media efforts; and key strategies for artist and arts organizations online.
E4: Peer Learning Roundtable: DIY Event Planning
with Mandy Kim Clinton, Theresa Escobedo, and Deborah DEEP Mouton
If you want it done right, you have to do it yourself. Some events just don’t vibe in a traditional art space or fulfill typical modes of artistic practices, thus barring them from institutional support. Members of this panel have organized and/or founded arts-centered events, either from scratch or minimal resources, and will discuss pros, cons, best practices, and what to keep in mind if you ever feel so adventurous.
with Justin Garcia, Angela Carranza, and Reyes Ramirez
Join us in an informal Q&A conversation with Fresh Arts staff and visual artist and author Justin Garcia on issues encountered along your career path.
SESSION F: 2:15PM – 3:30PM
F1: The Art of Taxes workshop
with Kathy Ploch
Structured with artists in mind, this seminar is designed to walk you through your tax return, addressing common artist concerns and important IRS regulations pertaining to creative practices. Topics covered include: What it means to be self-employed/independent contractor; What the self-employment tax is and how it is paid; Keeping records of income and expenses; Which expenses are deductible; What is needed to prepare your taxes; etc.
F2: Skyrocket Your Email List
With Brittany Bly, Pop Shop America
Grow your email list from zero to hero. Email has over three times the conversion rate of social media. More people use email than Facebook. It changes every day, but it’s still the biggest and best digital channel. Learn how to grow your email list organically. Convert followers into fans and target your audience in their inboxes.
F3: Applications 101
with Yeiry Guevara
Grants, fellowships, residencies, etc. etc. They all require an application, but where do you even start? Artist, writer, and Grants Manager for Houston Arts Alliance Yeiry Guevara will cover application basics by establishing working definitions of common application terms, best practices, and what to look out for when applying for certain opportunities.
F4: Peer Learning Roundtable: Project Networking
With India Lovejoy
It’s one thing to engage in your creative practice. It’s another thing to collaborate with others, plan an event, or step outside the bounds of your discipline. Get in on this conversation to discuss potential collaborators, ideas, and your expectations for a successful project. You might find someone willing to partner with you, even.
SESSION G: 3:45PM – 5:00PM
G1: Goal Setting Discussion
with Eepi Chaad
What are your goals for the next year? 5 years? 10 years? Participate in this discussion to get some guidance, inspiration, and/or affirmation on how to best plan for your creative practice, whether it be realistically, financially, logistically, or spiritually.
G2: Artist Statement/Biography Workshop
with Icess Fernandez Rojas
Galleries, publications, grant applications, etc. all ask for artist statements and/or bios and having them at the ready will simplify so many things. Houston writer and professor Icess Fernandez Roja will identify and explain the major considerations when creating an artist’s statement and bio, their differences, and offer insight and feedback on what makes a strong statement/bio.
G3: Peer Learning Roundtable: Demystifying Evaluation Panels
with Ashley DeHoyos, Leslie Contreras Schwartz and Deidre Thomas
You have, or want to, submit to grants, fellowships, residencies, etc. Once you submit your application, though, what happens between then and the results? Members of this panel have served on or assembled evaluation committees and will discuss best practices on what to do and not before hitting send, what to expect, and answer any questions.
G4: Fiscal Sponsorship 101
with Jessica Dodington
Fundraise like a nonprofit without the administrative burden so you can focus on what’s really important: Your project! Fresh Arts offers a fiscal sponsorship program which allows artists and arts organizations to create methods to support our creative community outside of traditional nonprofit models. Fiscal Sponsorship Manager Jessica Dodington will discuss how this model can be of great use to artists in Houston.