VP of Marketing & Communications

VP of Marketing & Communications

Promoting mutual understanding and strengthening partnerships among the peoples, leaders, and institutions of Asia and the United States in a global context.

The Vice President of Marketing &
Communications is responsible for promoting and enhancing Asia Society’s brand
as the leading institution dedicated to promoting mutual understanding and
strengthening partnerships among peoples, leaders and institutions of Asia and
the United States. Reporting directly to the President, the VP is integral to promoting
programs and membership, maintaining and improving the organizational image in
Houston via print publications, media relations, social media, and marketing.
The VP also manages the rental facilities department to ensure proper
marketing, sales and execution.


Job
Responsibilities:

 General:

·       
Develops and implements coordinated and creative
multi-platform strategies that harness online/digital, media relations, and
marketing capabilities that multiply the impact of Asia Society, as well as
engage and build audiences in line with the institutional strategic plan.

·       
To do the above across all program areas and
disciplines – arts and culture programs, exhibitions, business and policy
programs, education and education.

·       
Oversees related communications activities tied
to special events (Tiger Ball, Huffington, Night Market, etc.).

·       
Oversees online/digital, media relations and
marketing staff and budget.

·       
Oversees rental facilities department.
Meet/exceed budget revenue goal.

·       
Promotes membership drives/sales.

Media Relations:

·       
Works closely with department directors and
senior staff.

·       
Develops and implements aggressive/proactive
strategies to increase organization’s public profile in the traditional media
(print, radio, TV) as well with new media.

·       
Builds strong relationships and partnerships
with key local and national media outlets to promote Asia Society events and
activities.

·       
Help frame and advance positive, proactive
stories about Asia Society in print, online, radio, and television press.

·       
Facilitates the writing of articles and opinion
pieces for publication in relevant outlets.

 Digital:

·       
Works closely with the department directors and
senior staff.

·       
Formulates and implements coordinated strategies
to build and enhance digital impact locally through the website, blogs, social
media, video etc.

·       
Works with internal and external stakeholders
across the institution’s multi-disciplinary and multi-center structure.

·       
Uses metrics to set and work towards goals,
including traffic growth.

·       
Sets priorities and timetables for on-going web
development based on emerging trends in the fast-changing digital world.

·       
Identifies and engages potential
sponsors/funders.

Marketing:

·       
Finds creative methods to build Asia Society’s
brand, promotes awareness and engagement and builds audiences for Asia
Society’s activities.

·       
Institutes measurement and survey tools that
help define Asia Society audiences and gauge the effectiveness of marketing and
promotion efforts.

·       
Oversees marketing activities for the Asia
Society, including development of promotional materials

·       
Coordinates marketing activities of Asia Society
Centers globally.



 Qualifications:


·       
Bachelor’s Degree in Marketing,
Communications/Public Relations, English, International Relations, Asian
Studies, or Political Science. Advanced degree preferred.


·       
Eight or more years of experience working in
communications and marketing, including five or more years in a managerial
position.


·       
Strong writing and editing skills.


·       
Knowledge of Asian issues is an advantage.


·       
Strong media contacts in Houston.


 


 


Personal
Characteristics:


·       
Must be a team leader who uses a collegial
approach to implement strategies and achieve goals.


·       
Creative self-starter with project management
experience and skills.


·     Exceptional inter-personal skills, ability to
work successfully with extremely diverse constituencies, highly organized, with
strong attention to detail, energy and enthusiasm.  Must have strong consensus-building capacity,
as well as effective and persuasive pitching, writing, editing and verbal communications
skills and a strong understanding of new media directions.


·       
Broad interest that spans the fields of art,
culture, policy, business, and education, and the ability to strongly promote
Asia Society activities in all of these fields across many media platforms to a
range of audiences.


·       
Maturity, calm under pressure.


·       
Strong communications skills, written and oral.


·       
Demonstrated resourcefulness and good judgment.


·       
Values diversity of thought, backgrounds and
perspectives.


·       
Ability to multi-task while maintaining vigilant
attention to details.


·       
Personal integrity and ethical standards.


·       
Constantly looking to apply best practices.


·       
Predisposition to mentor and subsequently
increase responsibilities as team develops.



Requirements:


To perform this job
successfully, an individual must be able to perform each essential duty. The
requirements listed with this job description are representative of the
knowledge, skill and/or ability required. Reasonable accommodations may be made
to enable individuals with disabilities to perform the essential functions.


 Language Skills:


Ability to read, analyze and
interpret event quotes, budgets, and timelines. Ability to respond effectively
to sensitive inquiries or complaints. Ability to write plans, press releases,
articles, business letters or e-mails. Comfortable and competent in speaking to
visitors.


Reasoning Ability:


Ability to define problems,
collect data, establish facts and draw valid conclusions.


Other
Skills and Abilities:


Position requires demonstrated
applied skills in word processing and spreadsheet operations, including but not
limited to, Microsoft Office (Word, Excel and Power Point) and the ability to
learn other software related to scheduling. Ability to work without direct
supervision in a small office environment is required. Ability to hold a valid
Driver’s License and possess a car that can be used for work purposes.


Physical Demands:


 


The physical demands described here are representative of those that
must be met by an employee to successfully perform the essential functions of
this job. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.


 


While performing the duties of this job, the employee is regularly
required to sit; use hands to finger, handle, or feel; reach with hands and
arms and talk or hear. The employee is occasionally required to stand and walk.
The employee must occasionally lift and/or move up to 25 pounds.


 


Specific vision abilities required by this job include close vision,
distance vision, color vision, peripheral vision, depth perception and ability
to adjust focus.


 


Work Environment:


 


The work
environment characteristics described here are representative of those an
employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities
to perform the essential functions.
While performing the duties of this job, the
employee is occasionally exposed to wet and/or humid conditions and outside
weather conditions. The noise level in the work environment is usually
moderate.


 


Relocation
Expenses:


No relocation costs or travel for interviews will be covered by Asia
Society Texas Center.


 


Please send resume and cover
letter to:


Human Resources


Asia Society Texas Center


1370 Southmore Blvd


Houston, Texas 77004


HRdept@AsiaSociety.org


 


No phone calls please.


 


For more information:   AsiaSociety.org/Texas

Due Date: Nov 30, 2017
Contact Name: Human Resources Director
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