WORKSHOP: Begin with the end in mind- creating measurable marketing goals

Workshop: Begin with the end in mind- Creating measurable marketing goals
(for arts administrators) 
Led by Glenn Taylor, Chief Marketing Office at the Houston Symphony 
Wednesday, June 24, 6:30 P.M. - 8:30 P.M.
@ Fresh Arts, 2101 Winter St., #B11

Late registration fees will apply at the door

If you don't know where you're going, how do you know when you will get there? If you don't know what you want it to accomplish, how do you know whether your marketing is effective? Your marketing goals should reflect the results you want to achieve, and need to fit into and support your overall organizational strategic goals.  To ensure they can be measured, goals should be specific, achievable, relevant and time-bound. Fresh Arts invites you to join coach, consultant and Chief Marketing Officer at the Houston Symphony, Glenn Taylor, for a discussion about setting marketing goals and measuring the success of your marketing efforts.

DEADLINE: June 23th, before noon ($5/members :: $10/non-members) 
**LATE REGISTRATION: ($10/members :: $20/non-members)**

ABOUT: Glenn Taylor
Glenn is the Chief Marketing Officer at the Houston Symphony, leading a team of 10+ marketing, communications and customer service professionals.  In addition, he offers coaching and consulting services through SKYBOUND™, which helps individuals and organizations reach higher potential and realize bigger impact. He’s also active as speaker on topics including leadership, career development, communication, nonprofit management, and marketing.Glenn has 11 years of experience in marketing/communications, 6 years in leadership positions, and has completed the James P. Shannon Leadership Institute, the League of American Orchestras Executive Leadership Program, Rice University’s Leadership Program for Professionals, and coursework and certification through the Coaches Training Institute.

Jun 24, 2015
Early Registration ends June 23rd at noon ($5/members :: $10/non-members), Late Registration: ($10/members :: $20/non-members)
6:30 pm
Wednesday Time & Price:
Early Registration ($5/members :: $10/non-members)

PO BOX 66494
Houston, TX 77266-6494


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