Understanding What Donors Want: Basic Principles of Fundraising

Understanding What Donors Want:  
Basic Principles of Fundraising
Led by Marcia Hovious, Co-Founder of Hovious Consultants

and former Director of Development at Theatre Under the Stars

Tuesday, July 26th, 2016
Registration + Networking: 3:30 - 4;00pm // Presentation: 4:00 - 6:00pm

@ Winter Street Studios, 2nd Floor Gallery
2101 Winter Street, Houston, TX 77007

Did you know that the costs of acquiring a new donor can cost 6 to 7 times more than retaining an existing donor? Let Fresh Arts and fundraising expert Marcia Hovious guide you through the stages of a fundraising plan so that you can improve donor relationships and turn a one-time donor into a repeat donor. 

The workshop curriculum covers the cycle of fundraising, managing patron relationships, donor cultivation + stewardship, identifying prospects, contact reports, and key fundraising principles. Learn effective methods for identifying potential donors, cultivating new donors, and deepening the relationships with donors over time. Get practical tips on efficiently managing patron relationships in small shops, as well as a roadmap for turning attendees and fans into meaningful supporters of your organization.

Note: The workshop is geared towards arts non-profits but the fundraising principles can apply to other groups with charitable projects, especially those that have recurring projects or that seek contributions from individual donors. Crowdfunding and fundraising events will not be covered in this workshop.



Late registration: (after noon, Mon., July 26 or at the door)
$10/members :: $20/non-members

If you are experiencing registration issues, please email angela@fresharts.org to have your name manually put on the registration list. Payment can be completed at the door on the day of the workshop (cash and credit) or over the phone by calling 713-868-1839.


Fresh Arts members receive 50% off all workshops!

For more information about becoming a Fresh Arts member, visit our Membership page.


Fresh Arts  // 2101 Winter St., Houston, TX 77007  (map)

Winter Street runs tightly parallel to the train tracks. 

Use Entrance C. The door is accessible from the north facing loading dock which faces the tracks. 

Free parking is available along the loading dock with additional parking in the lot on the East side of the building.

ABOUT: Marcia Hovious 
Marcia Hovious is the co-founder of Hovious Consultants, a firm that provides recruitment, assessment, direction, coaching, mentoring and training for fundraising professionals and boards.

Established in 2011, the agency has provided services for Jewish Day Schools in Dallas and Houston, the Center for Houston’s Future, Holly Hall Retirement Community, CanCare, Seven Acres, Children at Risk, PAIR, HACS, One Voice Texas, Urban Harvest, Citizens for Animal Protection, Boys and Girls Harbor and Pines Montessori School. Additionally, the firm facilitates a new Peer-to-Peer Development Learning Circle through the United Way.

Hovious began a professional fundraising career through her own personal philanthropic efforts. After serving as a committed volunteer, Hovious was hired at The University of Texas at El Paso, where she was responsible for fundraising, alumni relations, corporate sponsorships and an endowment campaign.
Hovious’ career took her to Charlottesville to assume the post of regional development director at the University of Virginia, where she managed 25 states and was part of a team that implemented a $1 billion capital campaign, which exceeded expectations, making the university one of the first secondary institutions to execute such a comprehensive fundraising strategic venture.

Following her tenure in Charlottesville, Hovious moved to Houston and later joined DePelchin Children’s Center. She was charged with directing the nonprofit’s capital campaign for a new building as well as enlarging its development program. During her time as development director of Theatre Under the Stars, Hovious was successful in satisfying a deficit budget in less than one year and doubling the company’s annual contributed revenue.

Our professional development curriculum is funded in part by generous grants from:

Jul 26, 2016
Early bird registration has ended. Late registration available at the door. 
Early registration has ended. Late registration available at the door. $10/members :: $20/non-members
4:00 pm to 6:00 pm
Wednesday Time & Price:
Networking: 3:30-4:00pm; Presentation: 4:00-6:00pm

PO BOX 66494
Houston, TX 77266-6494


Fresh Arts |  The Silos at Sawyer 1502 Sawyer St, Studio #103 Houston, TX 77007