Learn effective methods for identifying potential patrons, cultivating new patrons, and deepening the patron relationship over time. Get practical tips on efficiently managing patron relationships in small shops, as well as a roadmap for turning attendees and fans into meaningful supporters of your organization.
Fresh Arts hosts career-building workshops for artists and arts administrators to support their professional growth. The workshop curriculum covers the nuts and bolts on a variety of topics including arts marketing, finance, fundraising, creative licensing, healthcare, and other business fundamentals
Marcia Hovious is the co-founder of Hovious Consultants, a firm that provides recruitment, assessment, direction, coaching, mentoring and training for fundraising professionals and boards.
Established in 2011, the agency has provided services for Jewish Day Schools in Dallas and Houston, the Center for Houston’s Future, Holly Hall Retirement Community, CanCare, Seven Acres, Children at Risk, PAIR, HACS, One Voice Texas, Urban Harvest, Citizens for Animal Protection, Boys and Girls Harbor and Pines Montessori School. Additionally, the firm facilitates a new Peer-to-Peer Development Learning Circle through the United Way.
Hovious began a professional fundraising career through her own personal philanthropic efforts. After serving as a committed volunteer, Hovious was hired at The University of Texas at El Paso, where she was responsible for fundraising, alumni relations, corporate sponsorships and an endowment campaign.
Hovious’ career took her to Charlottesville to assume the post of regional development director at the University of Virginia, where she managed 25 states and was part of a team that implemented a $1 billion capital campaign, which exceeded expectations, making the university one of the first secondary institutions to execute such a comprehensive fundraising strategic venture.
Following her tenure in Charlottesville, Hovious moved to Houston and later joined DePelchin Children’s Center. She was charged with directing the nonprofit’s capital campaign for a new building as well as enlarging its development program. During her time as development director of Theatre Under the Stars, Hovious was successful in satisfying a deficit budget in less than one year and doubling the company’s annual contributed revenue.
Hovious and her husband, Brad, have four grown children and seven grandchildren.