Meet Your Media: PR tips from the experts

Meet Your Media: PR tips from the experts
Wednesday, October 26, 2016 // 6:30pm - 8:30pm 
@ Aloft Houston Downtown, 2nd floor meeting room

Join Fresh Arts and communications specialist Joel Luks (CKP Group) to learn what goes on behind the curtains at some of Houston’s most well known publications, how they choose what to cover, the basics of strong press releases, as well as a refresher on best practices when writing for any media outlet. This one-part conversation, one-part workshop, will help provide greater understanding of how it works for the writers and how to write a more compelling press release, so you can be better equipped to effectively engage the local media.

This year's panel of experts include Rainey Knudson (Glasstire founder) and Wei-Huan Chen (Houston Chronicle), and Tarra Gaines (Arts + Culture Texas Magazine and CultureMap)



Early registration: (before noon, Tue., October 25)
$5/members :: $10/non-members

Late registration: (after noon, Tue., October 25 or at the door)
$10/members :: $20/non-members

Fresh Arts members receive 50% off all workshops. 

For more information about becoming a Fresh Arts member, visit our Membership page.


Joel Luks  – Content Strategist, CKP Group

Joel is a communications specialist with expertise in content marketing and social media strategy. Before joining CKP as content strategist, Joel served as the arts and entertainment editor, classical music critic and video curator of, a hyperlocal digital publication covering lifestyle topics. He's also a regular contributor to KHOU 11 News through a special partnership with the CBS affiliate. In this role, Joel published more than 2,000 articles and produced more than 450 editorial segments for online platforms and broadcast. Joel earned a Bachelor of Music degree from the Eastman School of Music at the University of Rochester and a Master of Music from Rice University. additional studies in arts management and psychology led to a post as education director of Young Audiences of Houston, a chapter of a national nonprofit that advocates for creative pursuits in schools. Joel then gained experience in sales as a home consultant for Newmark Homes, a Houston-based production builder, where he was consistently a top producer as a result of effective targeted digital marketing tactics.


Rainey Knudson – Founder/Publisher of Glasstire
Trained in literature and entrepreneurship, in 2001 Rainey founded Glasstire, one of the earliest web-only arts journals in the country. She has spoken or written about arts journalism at Emory University, the USC Annenberg School, the College Arts Association, the National Endowment for the Arts, and other places. She lives in Houston.

Wei-Huan Chen – Houston Chronicle

Wei-Huan Chen is theater critic for the Houston Chronicle. He also writes about classical music, opera and the performing arts scene. Before arriving at the Chronicle in 2016, he worked for the Indianapolis Star, the Lafayette Journal & Courier, the Needham Times and the Boston Phoenix. Chen is a member of the American Theatre Critics Association and a 2016 National Critics Institute Fellow at the Eugene O’Neill Theater Center. He has won several awards for his writing on the arts, including First Place from Indiana Associated Press Media Editors for Feature Writing. 

Tarra Gaines  CultureMap / Arts + Culture Texas Magazine

Tarra Gaines is an arts, entertainment and lifestyle writer for CultureMap and Arts and Culture Texas Magazine. Her features primarily focus on the performing, visual and literary arts but she will also muse for thousands of words on travel, television, rodeo concerts and (that one time) haunted furniture with little prompting. Tarra earned a Master of Fine Arts from Texas State University and currently teaches literature and composition at Houston Community College. 


Aloft Houston Downtown

2nd floor meeting room (elevators and escalators available)

820 Fannin Street (at Walker Street), Houston, TX 77002


Free street parking after 6pm.

Also centrally located between the METRO Rail Main Street Station NB and Central Station Main. 



Oct 26, 2016
A special thank you to Aloft Houston Downtown for hosting us in their beautiful new facility. This workshop will take place in their 2nd floor meeting room (elevators and escalators available). 820 Fannin Street (at Walker Street), Houston, TX 77002
Early registration: $5/ members, $10/nonmembers. Prices double at the door.
6:30 pm to 8:30 pm
Wednesday Time & Price:
Registration + Networking 6-6:30

PO BOX 66494
Houston, TX 77266-6494


Fresh Arts |  The Silos at Sawyer 1502 Sawyer St, Studio #103 Houston, TX 77007