Joins us for an evening of discussion of the book Just My Type
(Simon Garfield, 2012) and the history of font design, followed by an
engaging look into the museum’s rich collection of wood and metal type.
About “Just by Type”
Fonts surround us every day, on street signs and buildings, on movie
posters and books, and on just about every product that we buy. But
where do fonts come from and why do we need so many? Who is behind the
businesslike subtlety of Times New Roman, the cool detachment of Arial,
or the maddening lightness of Comic Sans (and the movement to ban it)?
Simon Garfield embarks on a mission to answer these questions and more,
and reveal what may be the very best and worst fonts in the world.
Typefaces are now 560 years old, but we barely knew their names until
about twenty years ago, when the pull-down font menus on our first
computers made us all the gods of type. Beginning in the early days of
Gutenberg and ending with the most adventurous digital fonts, Garfield
unravels our age-old obsession with the way our words look. Just My Type
investigates a range of modern mysteries, including how Helvetica took
over the world, what inspires the seemingly ubiquitous use of Trajan on
bad movie posters, and what makes a font look presidential, male or
female, American, British, German, or Jewish. From the typeface of
Beatlemania to the graphic vision of the Obama campaign, fonts can
signal a musical revolution or the rise of an American president. This
book is a must-read for the design conscious that will forever change
the way you look at the printed word.
“A deliriously clever and entertaining book”
— The Boston Globe
“Informative, delightful — and essential reading for word geeks everywhere.”
— The Seattle Times