Summit Schedule and Presenters

Summit Schedule and Presenters


  Early-bird Registration now open!  

Scholarship opportunities are available. Deadline is June 21, 2019.

More info...



2019 SCHEDULE AT-A-GLANCE (detailed schedule below)



Friday, July 19th Saturday, July 20th
10:00AM - 2:00PM 8:30AM - 9:30AM
Arts Resource Expo Summit Check-In + Community Breakfast
Hosted in partnership with HAA
Free + Open to the Public 9:30PM - 10:00AM
Morning Plenary
NOON- 2:00PM 10:00AM - 11:15AM
Summit Registration/ Check-In Breakout Period D
Open Networking 4 Concurrent Sessions
11:30AM - 12:45PM
2:00PM - 3:00PM Breakout Period E
Welcome + Opening Exercise 4 Concurrent Sessions
3:00PM - 3:40PM
Mini Breakout Period A 12:45P - 2:00PM
Lunch Break
3:50PM - 4:30PM Large Group Discussion
Mini Breakout Period B
4:40PM - 5:20PM 2:15PM - 3:30PM
Mini Breakout Period C Breakout Period F
4 Concurrent Sessions
5:30PM -7:00PM
Cocktail Reception 3:45PM - 5:00PM
Keynote Presentations Breakout Period G
4 Concurrent Sessions
7:30PM - 8:45PM 5:15PM - 6:30PM
Mentor Power Hour Dine Arounds Closing Remarks
Optional Happy Hour


  $125 Early-bird Registration

Includes 2-day conference pass, meals and snacks, and all summit materials.


REGISTER HERE




SUMMIT SESSION SCHEDULE

Stay tuned for updates!

Friday
3:00PM - 3:40PM

Session A1 

Experience Sharing

Creative Career Paths 

There’s no one way to become an artist; we each come to our creative practice through our personal journeys and motivations. Artists will share their stories in how they came into their artistic practice and, hopefully, motivate others to appreciate theirs. 


Session A2

Creative Self-Care

Art & Healing

with Carla Sue and Eepi Chaad

The role of art in the healing processes is vital for many, combining the artistic and the medical worlds in creative ways. Artists will discuss how mental/physical health plays an integral role in their creative and/or administrative practices.


3:50PM - 4:30PM

Session B1

Experience Sharing

Why Go for Grants, Residencies, and/or Fellowships? 

with Moe Penders and Julia Barbosa Landois

You’ve heard of all these grants, residencies, and fellowships, but what do they even do? These local artists have received said opportunities, in Houston, and will discuss the application process, pros, cons, and what they were able to do with their funds and/or space. 


Session B2

Creative Self-Care

Is selling your art selling your soul?

Can you make money off your art without compromising your art credentials? These artists know so! This roundtable will facilitate a discussion regarding what artists really mean when fearing “selling their soul.”


4:40PM - 5:20PM

Session C

Arts Resources 

No one organization holds all the resources, so we invited as many as we could to talk about who they serve and how. This session will cap off Friday’s breakout periods to get attendees on the same page as to what Houston has to offer for artists. 


Saturday
10:00AM - 11:15AM

Session D1

Finance

Financial Literacy 

with Frost Bank

A Frost Community Representative will teach a class from their FDIC Money Smart Curriculum titled ‘Money Matters.’ Participants learn about how to manage money by preparing a personal spending plan and identifying ways to decrease spending and increase income. 


Session D2

Legal

Copyrights 

with Erin McClarty

What is a copyright? How do I get one? When does it start? What’s eligible for copyright? All these questions, and more, will be answered by legal expert and lawyer Erin McClarty. She will also address additional ways an artist can protect their creative endeavors. 


Session D3

Marketing

Step Up Your Instagram Game 

with Ellyse Espinoza

Social Media expert Ellyse Espinoza will provide an overview of successful marketing strategies for artists and creative entrepreneurs, such as: visual branding and how to incorporate it with social media; identifying your unique target audience; attracting followers and creating engagement on social media; and marketing items that artists need (business cards, media kit, elevator speech, networking plan, etc.)


Session D4

Essentials

Resume/CV/Portfolio Basics 

You have work, experience, and exhibitions to your name, but how do you show that to others? What’s the difference between a resume, CV, and portfolio, anyways? This session will go over best practices on how to build and structure your creative history into a presentable format and which template suits your needs best.


Session D5

Peer Learning Roundtable

Goal Setting 

with Eepi Chaad

What are your goals for the next year? 5 years? 10 years? Participate in this discussion to get some guidance, inspiration, and/or affirmation on how to best plan for your creative practice, whether it be realistically, financially, logistically, or spiritually.


11:30AM - 12:45PM

Session E1

Finance

Funding 101 

with Marci Reagan Dallas

Want funding but don’t know where to start? Like, what’s a 501(c)3, and do I need it to apply for grants? This Seminar will cover funding basics by establishing working definitions of common funding terms, options, and their differences. Resources on where to find and how to apply for funds will also be explored.


Session E2

Legal

Contracts 

with Erin McClarty

Put it in writing! Legal expert and lawyer Erin McClarty will discuss what to consider when writing a contract for creative endeavors, what should be in every contract, and other typical provisions. 


Session E3

Marketing

Essentials of PR + Digital Marketing for Artists

with Medley, Inc.

This session will cover essential tools to launch an effective PR campaign, along with a digital strategy to compliment your earned media efforts. We will cover: essential marketing collateral needed prior to launching a campaign; best practices on pitching to the press; free tools to discover media opportunities; top tips on managing and streamlining social media efforts; and key strategies for artist and arts organizations online.


Session E4

Essentials

A Fresh Arts Resources Introduction & Discussion 

with Reyes Ramirez

Fresh Arts has undergone some changes within the last few years, but we’ve always stayed consistent in providing resources and programming to Houston artists. Programs Outreach Coordinator Reyes Ramirez will provide an overview of Fresh Arts’ programs, continuing and new, and lead a conversation as to how to best use them to your advantage. Ideal for Houston-based creatives.


Session E5

Peer Learning Roundtable

DIY Event Planning 

with Deborah DEEP Mouton

If you want it done right, you have to do it yourself. Some events just don’t vibe in a traditional art space or fulfill typical modes of artistic practices, thus barring them from institutional support. Members of this panel have organized and/or founded arts-centered events, either from scratch or minimal resources, and will discuss pros, cons, best practices, and what to keep in mind if you ever feel so adventurous. 


2:15PM - 3:30PM

Session F1

Finance

The Art of Taxes 

with Kathy Ploch

Structured with artists in mind, this seminar is designed to walk you through your tax return, addressing common artist concerns and important IRS regulations pertaining to creative practices. Topics covered include: What it means to be self-employed/independent contractor; What the self-employment tax is and how it is paid; Keeping records of income and expenses; Which expenses are deductible; What is needed to prepare your taxes; etc. 


Session F2

Legal

Fiscal Sponsorship 

with Jessica Dodington

Fundraise like a nonprofit without the administrative burden so you can focus on what's really important: Your project! Fresh Arts offers a fiscal sponsorship program which allows artists and arts organizations to create methods to support our creative community outside of traditional nonprofit models. Fiscal Sponsorship Manager Jessica Dodington will discuss how this model can be of great use to artists in Houston.


Session F3

Marketing

Email Marketing Campaigns 

Do you collect emails of those who visit your studio/event/shop/etc.? Sending out emails about your projects, exhibitions, fundraisers, products, etc. is one important tactic to maintaining contact with your supporters and potential collectors. This session will cover strategies and best practices in producing targeted email campaigns that build brand awareness and keep your fans in tune with you.


Session F4

Essentials

Applications 101 

with Yeiry Guevara

Grants, fellowships, residencies, etc. etc. They all require an application, but where do you even start? Artist, writer, and Grants Manager for Houston Arts Alliance Yeiry Guevara will cover application basics by establishing working definitions of common application terms, best practices, and what to look out for when applying for certain opportunities. 


Session F5

Peer Learning Roundtable

Project Networking 

It’s one thing to engage in your creative practice. It’s another thing to collaborate with others, plan an event, or step outside the bounds of your discipline. Get in on this conversation to discuss potential collaborators, ideas, and your expectations for a successful project. You might find someone willing to partner with you, even.


3:45AM - 5:00AM

Session G1

Finance

Project Budgeting 

with Jessica Dodington

You have the idea, excited collaborators, a space in mind, and some possible dates, but what’s it going to cost? Not only do grants often ask for project budgets but having the financial blueprint of your project can make or break your efforts. Fiscal Sponsorship Manager Jessica Dodington will provide budget samples, advice on what to consider, and successful strategies.


Session G2

Legal

Business Planning 101 

According to the NEA, artists are 3.5 times more likely than the total U.S. workforce to be self-employed. X will provide an overview of what artists should keep in mind before opening a business for or going full-time with their creative practice, such as: legal structures, market analysis, services or product lines, financial projections, overhead & profit, etc. 


Session G3

Marketing

SEO Basics & Strategy 

Search Engine Optimization, or SEO, is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. This session will provide working definitions and an overview of best practices to make your digital content more findable on major search engines.


Session G4

Essentials

Artist Statement/Biography Workshop 

with Icess Fernandez Rojas

Galleries, publications, grant applications, etc. all ask for artist statements and/or bios and having them at the ready will simplify so many things. Houston writer and professor Icess Fernandez Roja will identify and explain the major considerations when creating an artist’s statement and bio, their differences, and offer insight and feedback on what makes a strong statement/bio. 


Session G5

Peer Learning Roundtable

Behind Closed Doors: Demystifying Evaluation Panels 

with Ashley DeHoyos, Leslie Contreras Schwartz and Deidre Thomas

You have, or want to, submit to grants, fellowships, residencies, etc. Once you submit your application, though, what happens between then and the results? Members of this panel have served on or assembled evaluation committees and will discuss best practices on what to do and not before hitting send, what to expect, and answer any questions.


SUMMIT PRESENTERS 

(more to be announced)




Ellyse Espinoza is the owner of State Line Designs, a local apparel company and founder of the HTX Boss Babes, a community that hosts festivals and supports female entrepreneurs and creatives around town. She has a background in Graphic Design and started State Line Designs, her first company, at 26 in order to create cute, and comfy sports inspired tees for the city she loves. After only eight months, Ellyse was able to leave her job in education and be a stay at home mom and entrepreneur full time. State Line is going on year five and is just getting started. Ellyse leverages social media to grow her Instagram following and now is one of the most recognized apparel lines in Houston.




Icess Fernandez is a writer, professor, and blogger. She is a graduate of Goddard College's MFA program. Her work has been published in Rabble Lit, Minerva Rising Literary Journal, and the Feminine Collective's anthology Notes from Humanity. Her nonfiction has appeared in Dear Hope, NBCNews.com, HuffPost and the Guardian. She is a recipient of the Owl of Minerva Award, a VONA/Voices of Our Nation Arts Foundation alum, and is also a Kimbilio Fellow. She is currently an Assistant Professor at Lone Star College.




Yeiry Guevara is a creative with extensive experience in the nonprofit sector. Currently, she is the newest Grants Manager for Houston Arts Alliance. Previously, she served as Manager of Consultants and Programs for National Executive Service Corps (NESC). She was responsible for program/volunteer management, data information system and digital marketing campaigns. Yeiry is also a writer, translator and multimedia artist. Her work, which deals with inter-generational healing, identity and memory, has appeared in Bust Magazine, VICE, and Remezcla. Her mediums range from gifs, embroidery, photography and zines. As an engaging public speaker, she has presented at the Los Angeles Times Festival of Books, Twitter Headquarters, Columbia University, and Zine Fest Houston among many other places. Learn more at www.yeiry.com




Kathy Ploch is a CPA and the Entrepreneurial Services Department Manager at Harper & Pearson Company, P. C. She has been in public accounting preparing all types of taxes for 30 years and has worked with small nonprofit organizations for more than 15 years. Ploch is a past president of the Houston CPA Society as well as Texas Accountants and Lawyers for the Arts (TALA). She is an active volunteer in the VITA program, which offers tax preparation assistance to low-income individuals. Ploch has also offered numerous workshops and talks with Houston Arts Alliance and Fresh Arts. 




In 2008, when social media was newly on the rise, Ashley Small set out on a mission to marry traditional PR with the latest trends in technology. Since then, she has launched a boutique PR and digital marketing agency, Medley Inc., and has worked with organizations such as Major League Baseball, AT&T, The City of Houston and The Rose Houston to meet their marketing goals, specifically geared towards African American and Latino consumers. 

A Google AdWords certified specialist, Ashley has been nationally recognized by Fast Company Magazine, the Canada Broadcast Network, ABC, FOX and more as an expert in business, technology, social media and public relations. She is an alumnus of the Goldman Sachs 10,000 Small Businesses program and Leadership Houston as well as one of Houston Business Journal’s 2018 40 under 40 leading professionals and the 2019 HYPE Impact Business Leader award winner.


PO BOX 66494
Houston, TX 77266-6494


713.868.1839


Fresh Arts |  The Silos at Sawyer 1502 Sawyer St, Studio #103 Houston, TX 77007

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