Downloadable Documents

Basic Business Skills for Visual Artists (Fresh Arts Presentation 2015)

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Checklist prepared by Fresh Arts in conjunction with the "Business Skills for Visual Artists" workshop. -----Necessary Basics:-Make sure you have a website. Keep it updated.-Make sure you have an Artist Portfolio.-Make sure you have business cards and you have them with you at all times.-Keep a current contact list of everyone who has come to your shows, purchased your work, or expressed interest in your work. Include mailing address and emails.-Make sure you have high quality images of your work-Have a standard cover letter that you can modify-Have an updated bio, artist statement, and resume that includes: list of exhibitions, gallery representation-Check your email and phone messages regularly and respond promptly-Connect with people on Facebook and Twitter-Create a free artist profile on Fresharts.org and keep your info and artwork currentMore detailed checklist and full list of resources available in the attached Word Document.  Download it below! Workshop Powerpoint Basic Business Skills for Visual Artists from Fresh Arts Fresh Arts periodically presents professional development workshops throughout the year as an essential part of our programming.  If you would like information about future Fresh Arts Workshops, please subscribe to our Artist Resource Newsletter and follow us on Facebook and Twitter
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FUNDRAISING FUNDAMENTALS The Funding Ecosystem: What You Should Know Before You Start Fundraising – March 2015 FUNDING RESOURCES FOR INDIVIDUAL ARTISTS

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The following list, organized by discipline, includes funders that offer one or more programs that provide direct support to individual artists by  application. This list is provided to facilitate the grant research process. Always read program guidelines and material provided directly from the funding institution to determine your eligibility to apply.
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“How it’s Being Done: Arts Business Training across the US”

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PAVE (Program in Arts Entrepreneurship) presents: FREE RESOURCES FOR ARTISTS (List excerpted from web-based inventory of arts business training programs in “How it’s Being Done: Arts Business Training across the US”)
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Curatorial Toolkit

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Credit: The Museums & Galleries of NSWThis toolkit is designed primarily for emerging curators. Although written mainly for independent curators, a lot of this information is relevant for individuals working within an institution. The toolkit assumes the curator will be working primarily in the non-profit sector with public art galleries, museums and/or artist-run centres in Canada, although the information can also be relevant for contracts within the private sector and with institutions outside of Canada. Characteristics unique to working within the private sector, including with commercial galleries, are not contained in this document.

Arts and Culture Report from Center for Houston's Future

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Here in Houston we create and celebrate arts and cultural heritage the same way we do so many other things – with bold strokes, rambunctious energy, and great good humor.We’re particularly proud to brag on our most prominent and celebrated institutions, crowing (correctly) that we’re one of the few cities in the United States that boasts permanent resident companies across the major performing arts disciplines – symphony orchestra, grand opera, theater, and ballet. Not to mention exceptional fine arts museums. So yes, we’ve got good reason to toot our trumpets. These institutions have a storied history. They’re well-respected and well-reviewed throughout the country and around the globe.Of course, when we consider Houston’s arts and cultural heritage in broad terms, we’re not all about the high-brow. Our folk and vernacular traditions encompass everything from neighborhood renditions of free expression such as the Beer Can House to the Houston Livestock Show and Rodeo. The rodeo, in fact, may be the single largest ambassador of the Houston region’s cultural identity. A recent editorial in the Houston Chronicle noted that the rodeo has become “so successful that it draws more visitors than all the people in the entire city of Houston” while still engaging a diverse and burgeoning hometown population. The Chronicle identified the rodeo and the Houston Grand Opera as exemplars of organizations that have “embraced the obligation to … reflect the community.”Indeed, our major institutions do an admirable job of connecting with the Houston region’s diverse constituencies. And all those varied communities have generated a fertile artistic and cultural universe that reflects our manifold cultures and backgrounds, as well as our gloriously colorful future.So when we decided to study the Houston region’s arts and cultural heritage, we knew we’d be working from a rich palette. We also knew this topic would present particular challenges, unlike those encountered in earlier reports. The arts by nature capture a subjective version of our world, and for that reason prove resistant to quantification. In the absence of hard data, the temptation is to talk about what we like or don’t like. But our aim here is not to produce a qualitative review of our arts and cultural scene. Nor is it to assess the economic or social impact of arts and culture on our region. Our aim is to come to some understanding of how well the greater Houston region cultivates, encourages, and nourishes artistic and cultural expression, particularly in terms of financial sustainability.The Arts & Cultural Heritage Community Indicator Report focuses on three regional topics – cultural organizations, funding for the arts, and people and jobs. The report strives to capture longitudinal trends and challenges with comparisons to competitor regions within Texas and around the nation. Within this report, we selected individual indicators* following a literature review, and consultation with dozens of arts and cultural leaders throughout the region via interviews, focus groups, and peer review meetings. The chosen indicators reflect both the priorities voiced by these leaders, as well as practical considerations related to the availability of the existing data. DOWNLOAD FULL REPORT BELOW.
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ARTerial Network Arts Marketing Toolkit

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 Whatever the philosophical beliefs of artists, having tools that help them understand their audience or market, will enable artists to make more informed, strategic choices about how to diversify their sources of income to ensure that they are able to make a living as creative practitioners. The Arts Marketing Toolkit is a guide that explores different ways of building and sustaining public identity for individual artists and arts organizations. Constructing a sustainable arts livelihood is about understanding perceptions of power relations in economic contexts, and being able to make the appropriate choices in these environments.Case studies from various countries in Africa and different arts sectors are used to embed this marketing philosophy into practical examples. Worksheets have been developed to encourage readers to participate and reflect on the toolkit information with evidence from their own precise contexts.
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Legal Handbooks: Family, Elder, & Consumer Law (2011-2012)

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 Legal HandbooksThe HBA (Houston Bar Association) has three legal handbooks available in English, Spanish, and Chinese for the public and some handbooks available in Vietnamese and Korean. These handbooks are prepared by attorneys who are experts in their respective fields, and are written in an easy to read, question and answer format. The handbooks are updated after every Texas Legislature session (every 2 years.) Also available is a medical directive to physicians and family or surrogate, commonly referred to as a "Living Will." Click here for link. To find out how to get a copy of one of the handbooks mailed to your address, click here. 2011-2012 HBA Family Law Handbook - English [Download PDF]                                                                         - Spanish [Download PDF]                                                                        - Chinese [Download PDF] 2011-2012 HBA Elder Law Handbook - English [Download PDF]- Spanish [Download PDF]                                                                       - Chinese [Download PDF] 2011-2012 HBA Consumer Law Handbook - English [Download PDF]                                                                      - Spanish [Download PDF]                                                                      - Chinese [Download PDF] 
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Social Media Trends in the Arts in 2012

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By Devon Smith, Yale School of Arts Marketing Class.  Social Media Trends in the Arts in 2012View more presentations from Devon Smith
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Strategic Marketing Process eBook

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 By Moderandi Inc. Tie your marketing & sales to business strategy to improve performance. This 96 page ebook covers 29 sales & marketing subjects from competitive positioning and marketing plans to campaigns, sales management and ROI.  Using graphics, charts and short copy, the ebook covers how each subject fits into the process, best and worst-case scenarios and key steps to follow to incorporate it into your business. Strategic Marketing Process eBookView more documents from Moderandi Inc.
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Guerrilla Marketing - Over 90 Field-Tested Tactics to Get Your Business Into the Frontline

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Guerrilla Marketing - Over 90 Field-Tested Tactics to Get Your Business Into the Frontline (a ChangeThis manifest)View more presentations from kuchmuch
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