Articles

8 Ways to Quickly Improve Your Website

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When was the last time that you thoroughly checked and edited your art blog or website to see that everything was in order? I mean going through your website page by page, post by post and image by image to see if everything was labeled, titled, tagged and in proper order?Like most of us, since we are all very busy, I am sure that the answer is “Geez, I don’t know”If you can take some time to look at your art blog and website with a critical eye, you might be surprised at what you find and what needs to be corrected, fixed or reworked. Once you take the time do this, your site should begin to perform much better in readability, effectiveness and in your search ranking. Take a look at some of the following areas of your art blog or website that probably will need some fixing or fine tuning . . . read more at FineArtTips.com 
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Press Release Marketing Tips for Artists

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Today, press release marketing presents the artist with another low cost opportunity to promote their artwork. If done properly, press release marketing will bring traffic to the artist’s website, help in building and maintaining an artist's brand and will eventually create incoming links to the artist’s website, thus, enhancing it’s SEO and gaining a higher page rank too.  There are myriad of free and paid press release and event news websites that an artist can use to market and promote their art. To locate these sites go to the Google and type in “Free Press Release” or “Free Event Listing” into their search feature. After obtaining this information research through Alexa.com to see what the traffic is of each website (type the URL into the Alexa Search to see what their traffic rank is). The lower the Alexa Rank number, the better this is, as this indicates that more readers will be exposed to your press release . . . read more
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13 Practical Marketing Lessons: National Arts Marketing Project

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Thirteen practical marketing lessons drawn from the book, “The Experts’ Guide to Marketing the Arts” © by the Arts & Business Council of Americans for the Arts.  All lessons are available for download via the web link. Practical Lesson 1: The Big Picture: The Marketing Challenge for the ArtsPractical Lesson 2: Taming the Dreaded Situation AnalysisPractical Lesson 3: Finding your Audience through Market SegmentationPractical Lesson 4: Who Are You, Anyway?Practical Lesson 5: Minding Your Marketing P’sPractical Lesson 6: Attracting Diverse AudiencesPractical Lesson 7: Attracting Families and Crossing GenerationsPractical Lesson 8: Crafting a Persuasive MessagePractical Lesson 9: Getting More from MediaPractical Lesson 10: Marketing the Arts on the InternetPractical Lesson 11: Coming to Terms with Database and Direct MarketingPractical Lesson 12: Box Office MagicPractical Lesson 13: Making it Real
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Social Media Sites – Setting Your Strategy

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By Ada Pia d'Errico: The Business of Art & InspirationBefore launching into your social media site search, and signing up for all the sites under the sun, the first thing to do is to set a strategy. The strategy has to be actionable, reasonable, and as far as possible – easy. If it isn’t easy to execute and becomes a burden you’ll give up. It’s what happens to everyone when they get overwhelmed, frustrated and bored. 1. Your first task is set a strategy and to make sure the strategy won't weigh you down. Your strategy could consist of signing up to 3 generic sites, 3 niche sites, and allocating a set amount of time per day to updating, checking, responding, to those sites. You may decide to work across only 1 social media hub, 2 sites where you sell your art/products, and set up a newsletter. You may decide to write your own blog, etc. The strategy has to fit YOU, and it will change, so don’t get stuck in it – the social media landscape changes so quickly, and your strategy will have to adapt to those changes . . . read more at adapia.tumblr.com
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Fractured Atlas Course: Marketing: Demystified

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As an artist or arts organization, you have to be able to market your creative offering. And, since you’ll be competing with other art professionals, as well as every other place that people spend their discretionary income; you need to make sure your efforts are targeted and compelling.  Marketing Demystified is an introductory course that will explain marketing basics like market research, segmentation, positioning, pricing, distribution, promotion, and designing your creative offering. . . read more at FracturedAtlas.org NOTE:  This course is only available to registered Fractured Atlas users.  Spacetaker membership includes a free Fractured Atlas access. 
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18 Tips To Bring Visitors To Your Artist Website

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Suffering from low-traffic blues on your artist website? Your number of visitors is only limited by you! If you have a big enough imagination, are willing to think outside the box, and don’t mind some serious old-fashioned elbow-grease you can bring in a nice consistent stream of art-hungry visitors.Lets look at some simple but effective techniques to attract those art hungry fish to your website!:1. Make a list of galleries that feature work of a similar style to yours. Send them a letter of introduction and invite them to visit and review your website. Include a postcard with an excellent piece of your work.2. Pay to use an email marketing list focused on decorators, interior designers, or galleries.3. Join your local chamber of commerce and get your website listed in the business listings on their website.4. Have a monthly open studio and promote it each time with adds in the free section (normally community events) of your local newspaper. Include your website’s URL5. Send out regular online and offline press releases every time you have a significant event or achievement.6. Contact your old school or college alumni and ask to be added to the alumni listings on their website.. . . read more at ArtMarketingSecrets.com  
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SEO For Artists: Share Google’s Love For Art!

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Courtesy of Art Marketing SecretsMany artists say that SEO is a waste of time because Word-of-Mouth marketing is more powerful. Let me say that from my experience nothing else compares with word-of-mouth – a referral from a happy client or partner is undoubtedly the “gold standard” in marketing. It comes with an instant level of trust and positions you much closer to closing a sale.But if that is the case why do other businesses engage in so much extra marketing and advertising activity? Why would they do that if word-of-mouth is so powerful? The answer is because they want to grow their business as much as possible (as should you) and they recognize that if they only use word-of-mouth they are missing many potential clients. Do you want to miss out on clients? Search Engine Marketing is part of what we call the “marketing attraction phase”. This is where you attract potential clients who generally don’t know about you at all. They don’t know your name – they only know that they are looking for art of a certain style. They could be individuals or they could be art dealers or art licensing reps. The point is – they want what you have but they aren’t connected to anyone who knows you so they will never hear about you through word-of-mouth. The “attraction phase” can include a number of different marketing methods including SEO, Social Networking, Snail Mail marketing to galleries and dealers, networking with local arts organizations, galleries, etc. The optimum mix depends on your art and personality . . . read more at ArtMarketingSecrets.com 
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6 Tips To Bring More Visitors To Your Artist Website

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Courtesy of Art Marketing Secrets"How can I increase traffic to my website? Everyone I have asked have said that they think my art is really good. I just need someone to give me a chance." Most artists start marketing online with a dream of a great website that will attract many visitors who buy buy buy! The reality mostly ends up a little differently – their beautiful website typically sits online with only a handful of visits from people – many of whom are not even particularly interested in art. Family and friends visit for a while to offer support – but they aren’t buying and after a while even they lose interest. Yikes!What to do? Here are 6 proven tips which will help you bring quality visitors to your artist website…Focus On Attracting Quality Visitors:After being in the online art and art marketing business for several years now I can tell you something really important! I would rather have 5 visits a month to my artist website from seriously interested potential buyers than 50,000 visits from any old “traffic”. Now to be fair this advice also depends on whether you are wanting to build relationships and sell higher-value artworks – or whether you want to sell low cost reproductions to the gift market. If you focus on low-price work you might actually like those 50,000 visitors because that could translate into a consistent revenue stream . . . read more at ArtMarketingSecrets.com.
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