So… What is Guerrilla Marketing? An 8-Part Guide to the History and Approaches to Guerrilla Marketing

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Over the past month, WebUrbanist has explored the ins and outs of the weird world of guerrilla marketing. What was once a fringe movement in the world of advertising has become much more popular and mainstream since the 1980s, when marketing expert Jay Conrad Levinson introduced the concept to the world at large.



But what is guerrilla marketing, exactly? If you’re still scratching your head about what this guerrilla stuff is all about, step onto the tour bus as we take one more look around. Keep hands and feet inside the vehicle at all times, please. We’ll review the highlights at each of our stops. Feel free to hop off and visit any of the sections that interest you, then hop back on to navigate the rest.


1) The History of Guerrilla Marketing

In part one of our guerrilla marketing series, we took a look at how advertising went from boring, educational, and sometimes downright false ads to the entertaining spectacle we know and love today. Jay Conrad Levinson, author of many books on the subject, is credited as the father of Guerrilla Marketing. His ideas paved the way for small businesses to compete in the marketing arena with the big companies, ushering in an era of innovative and sometimes extreme marketing ideas. But Levinson’s ideas aren’t just about getting the customer’s attention: companies have to be ready and willing to back up their advertising with excellent products and services . . . read more at


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