Public Relations

Promotional Writing: Is Your Copy Dateable?

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Spacetaker Presentation by Mandy Graessle Promotional writing: Is Your Copy Dateable?View more PowerPoint from Spacetaker

PR & Marketing Workshop

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Press Releases, Media Relations, and Basic Online Promotion See attached PDF for slideshow!
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Mainstream Media Strategies

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Breakthrough Skills for the Modern Day Artist. A career seminar by Impulse Artist Series & Spacetaker, by K.C. Scharnberg. Mainstream Media Relation StrategiesView more presentations from Spacetaker
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The Art of the Interview

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Ever heard or read an interview that piqued your interest and illuminated an exhibition, performance, or art project in such a way that it suddenly became must-see? Alternately, have you ever heard or read an interview that killed your interest? How did those artists get those interviews anyways? Spacetaker hosted an informal seminar with tips on securing interviews, as well as tips on maximizing your air-time or print coverage from two of Houston’s best loved arts interviewers: Chris Johnson of KUHF 88.7 and The Front Row, Andrea Grover of Glasstire and Nancy Wozny of CultureMap and Dance Magazine.The Art of the InterviewView more presentations from Spacetaker
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Write a Press Release in 16 Easy Steps

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Courtesy of ArtistsNetwork:You’ve just been invited to have a solo show in your top-selling gallery. Maybe you’ve won a prestigious award at a national show. Or perhaps you’ve agreed to lead a weeklong painting holiday to a spectacular destination. Whatever the situation, it’s news, and you’ll want to get the word out.You don’t necessarily have to pay for an expensive ad. Why not get exposure for free? Newspapers, magazines and other publications often print newsworthy items they believe will interest their readers. To get this exposure, you’ll need to write a press release.Your press release must be concise and to the point. Before you set pen to paper, think back to your high school English class. A good story includes the who, what, when, where, why and how—and you must answer these questions in your release... READ MORE HERE. 
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NYFA: Marketing the Arts in Nonprofit Organizations

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Courtesy of New York Foundation for the ArtsMarketing is a fun and creative way to get your organization’s name out and increase your audience in both number and diversity. And it does not have to be expensive. It can range from putting up a flyer at the local grocery store to a series of newspaper ads, with a lot of room for creativity in between.In this guide, we give you proven techniques and tips to make your organization more marketing-savvy, increase your audience, and create a greater understanding about your organization in the community . . . read more
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Press Release Marketing Tips for Artists

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Today, press release marketing presents the artist with another low cost opportunity to promote their artwork. If done properly, press release marketing will bring traffic to the artist’s website, help in building and maintaining an artist's brand and will eventually create incoming links to the artist’s website, thus, enhancing it’s SEO and gaining a higher page rank too.  There are myriad of free and paid press release and event news websites that an artist can use to market and promote their art. To locate these sites go to the Google and type in “Free Press Release” or “Free Event Listing” into their search feature. After obtaining this information research through Alexa.com to see what the traffic is of each website (type the URL into the Alexa Search to see what their traffic rank is). The lower the Alexa Rank number, the better this is, as this indicates that more readers will be exposed to your press release . . . read more
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ARC Web 2.0 Marketing & PR-imer

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In 2008, Spacetaker hosted Grace Rodriguez of Ayn Brand in a brief introduction to the benefits, mentality, and techniques of Web 2.0 PR & Marketing. The aim of the workshop: to equip young, emerging non-profit arts organizations and individual artists with tools to leverage social media and networking for low-cost, grass-roots PR and marketing opportunities. The presentation covers the following topics: -Web 2.0 & Social Media Primer -Work Your Online Networks -The Blogosphere & Micro-blogging Tools   Web 2.0 & Social Media Workshop - Spacetaker View more presentations from AYN Brand.  
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