Courtesy of ArtAdvice.com. I know what you are saying, “Ok, I give up, I’ve just mastered building a website and using my email, what the heck is social media?”In plain English, it means, the days of direct mailers and catalogs are over. The new generation of artists, gallery owners and consultants are programmed for faster, higher quality marketing techniques. Thanks to social media networking sites like Facebook, Linkedin and Twitter, we are able to connect 24/7 with our colleagues, fan base and peers. In short, social media leads to more exposure in less time. There are a few things you must know before you delve into the world of social media marketing. This is a platform to showcase your work and your art…not your personal life.
If you already have a Facebook page, consider making a separate one used specifically for career purposes. No family photos, no vacation pictures, just work related news and images.This is a way to meet people, you wouldn’t normally meet and find people you have lost contact with.
These sites are international. You might offer the best services in the world, or have some amazing work- but how will you ever get mass recognition? Social media is the missing puzzle piece. All it takes is a short e mail to let someone know you’d like them to view your work and become a part of your page or network. This is also a way to see who their contacts are and possibly connect with old friends. This eliminates what used to be years worth of networking and/or lost phone calls and e mails.Keep it up to date.
Once you establish a profile on one or all of these sites, keep your pictures, blogs, and contact information up to date. You never know who will be curious about you. Stay current and accessible.It is FREE exposure.
There is no cost to sign up to any of these sites. No domain name to buy, no price per picture uploaded. This is a necessity to keeping your business in the “now.”-with no cost to you. Still not 100% convinced? Here are some interesting facts about social media:346,000,000 people globally who ready blogs700,000,000 photos are uploaded to Facebook.com monthly55% of internet users upload and share pictures57% of internet users have joined a social network . . . read more