PR and Marketing

Discover the best practices for marketing yourself as an artist

The Art of WordPress: Portfolio Solutions for Artists

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Courtesy of Monica Danna @ COLAB Click on the link to download the presentation.
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PR & Marketing Workshop

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Press Releases, Media Relations, and Basic Online Promotion See attached PDF for slideshow!
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Mainstream Media Strategies

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Breakthrough Skills for the Modern Day Artist. A career seminar by Impulse Artist Series & Spacetaker, by K.C. Scharnberg. Mainstream Media Relation StrategiesView more presentations from Spacetaker
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Funding Strategies for Artists and Arts Groups

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Grants, Contributions, Fiscal Sponsorship, Thinking outside the box.  By Jenni Rebecca Stephenson. (Originally presented August 31, 2011. Some information may be outdated. Stay tuned for an updated version.)Identifying Resources & Funding Strategies for Artists and Arts Groups 2.0View more PowerPoint from Spacetaker
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VIDEOS: Digital Marketing - The Social Customer

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The Social Customer: Advanced CRM (1/4) The Social Customer: Fine Tuning (2/4) The Social Customer: Upgrading Your Campaign (3/4) The Social Customer: Designing Cohesive Engagement (4/4) 
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The Art of the Interview

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Ever heard or read an interview that piqued your interest and illuminated an exhibition, performance, or art project in such a way that it suddenly became must-see? Alternately, have you ever heard or read an interview that killed your interest? How did those artists get those interviews anyways? Spacetaker hosted an informal seminar with tips on securing interviews, as well as tips on maximizing your air-time or print coverage from two of Houston’s best loved arts interviewers: Chris Johnson of KUHF 88.7 and The Front Row, Andrea Grover of Glasstire and Nancy Wozny of CultureMap and Dance Magazine.The Art of the InterviewView more presentations from Spacetaker
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Tips for Art Events

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Prepared by Lindsay Peyton, Cadence Enterprise  1. Be a great host a. Circulateb. engage conversations c. introduce guests to each other 2. Make: a. title of eventb. theme c. interesting space d. good lighting e. music or performance 3. If your budget is low, still think big a. seek sponsorsb. try food and beverage distributors c. be creative 4. Collaborate a. work with other artists, if they are dedicated b. collaborate with a nonprofit group c. tie in with a charity 5. Plan ahead!!! a. events take time to organize or they can be disasters – give yourself moretime than you need b. check social events calendars in area to make sure you don’t have aconflicting date c. create a timeline with deadlines for yourself d. recruit volunteers, including friends and relatives to help promote and staffevents e. make a promotions timeline too – so you can send out evites, pressreleases, etc. Tips for not being too shy at shows:1. Create objectives - do you want to meet people, sell work, add to your guest list, etc...2. Get in a good mood before the show -- be positive, set aside time to relax, don't drink away your nerves :)3. Be a host -- get other volunteers to help with sales, serving, etc. so you can talk to people without stressing the little details4. Talk to people besides just your immediate friends and family -- talk to new people, even if you have to practice what you would say before the show. Some easy conversation starters -- How did you hear about the show? What type of artwork do you enjoy?5. Think about what you want to communicate in advance -- consider your artist statement

Tweet Freedom: How to Use Social Media and Still Have a Life

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Courtesy of the Abundant Artist We’ve all done it more than once when trying to be productive online: disappeared down the rabbit hole while our valuable time ticks by. Part of what makes social media and social networking such powerful tools is their capacity to suck us in with endless information and entertainment. But how do you harness that power, without it taking over your life? Short of hiring an intern, how do you add this to your already full plate?  Implementing an effective social media strategy takes focus, structure, discipline, and genuine enthusiasm, not unlike cultivating a rich and dynamic art practice. In fact, I urge you to see social media as an extension of your practice, where you have the control to shape the way your audience interacts with you and your output. In that spirit, here are some keywords to remember when crafting your strategy  . . . read more at the AbundantArtist.com
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Presenting Yourself: Interviews & Public Speaking

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Courtesy of ArtJob.com Blogger Karen Atkinson on how to present yourself during a job interview or when speaking in public. You will come across many situations where you have to present yourself and your work: job interviews, studio visits, curator visits, public art presentations, lectures, workshops, grant interviews, symposiums, teaching demonstrations for interviews, collectors, gallery talks, museum walkthroughs, reviewers/writers, presentations to funders, producers and more. The following are considerations you should address before you present yourself. Preparing ahead of time can make a significant difference in how other people perceive you and your work. Consider:Who are you meeting with and what is the context? Are you meeting at a gallery or organization, at a coffee house or at your studio? Do you have to drag your materials with you, and how will you present them?What are you seeking and why are you seeking it from them? Be clear about your intentions. Are you asking for general support or something very specific? Has the purpose of the meeting been established, or will you have to articulate it? . . .  view more 
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Build a Killer Online Portfolio in 9 Easy Steps

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Courtesy of TUTS+Every freelancer should have an online portfolio. You’ve got one, right? If not, skip to the last paragraph of this post. It’s written for you.If you do have one, you can breathe a sigh of relief. You’re halfway there.Building your portfolio is easy. The hard part is making it good. A killer portfolio does more than just showcase your work. It transforms visitors into clients. Best of all, it’s an automatic work generator.In this post, I want to show you how to take your online portfolio to the next level.1. ASK THE QUESTIONOnline portfolios tend to come in one of three shapes: a blog, a website, or a dedicated solution (something that’s just a portfolio, without any of the extra stuff).The question I’d like you to have in mind as you read this is: how well does my site answer the questions potential clients are likely to have? . . . read more
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