PR and Marketing

Discover the best practices for marketing yourself as an artist

Facebook Marketing Solutions

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 Facebook Marketing Solutions helps to educate and inspire Marketers through Facebook’s 4 Steps to Business Success, Success Stories, product launch updates, educational and support programs and more.There are 4 things that we suggest your business do in order to be successful on Facebook. On this Page, we will continuously refer to this 4 Step framework and show you how you can connect with current customers, find new fans, and drive return on investment.     Facebook's 4 Steps to Business Success:Step 1- Build your Facebook PageStep 2- Connect to fans with AdsStep 3- Engage your fans with quality contentStep 4- Influence the friend of your fans  Learn more here:https://www.facebook.com/marketing/app_356581427727267
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Social Media Trends in the Arts in 2012

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By Devon Smith, Yale School of Arts Marketing Class.  Social Media Trends in the Arts in 2012View more presentations from Devon Smith
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Strategic Marketing Process eBook

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 By Moderandi Inc. Tie your marketing & sales to business strategy to improve performance. This 96 page ebook covers 29 sales & marketing subjects from competitive positioning and marketing plans to campaigns, sales management and ROI.  Using graphics, charts and short copy, the ebook covers how each subject fits into the process, best and worst-case scenarios and key steps to follow to incorporate it into your business. Strategic Marketing Process eBookView more documents from Moderandi Inc.
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Guerrilla Marketing - Over 90 Field-Tested Tactics to Get Your Business Into the Frontline

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Guerrilla Marketing - Over 90 Field-Tested Tactics to Get Your Business Into the Frontline (a ChangeThis manifest)View more presentations from kuchmuch
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134 Marketing Ideas

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Courtesy of Score.org, Chapter 19. 134 MARKETING IDEAS 1. Don’t let a day pass without engaging in at least one marketing activity.2. Determine a percentage of gross income to spend annually on marketing.3. Set specific marketing goals every year; review and adjust quarterly.4. Maintain a tickler file of ideas for later use.5. Carry business cards with you (all day, everyday).6. Create a personal nametag or pin with your company name and logo on it and wear it at high visibility meetings. TARGET MARKET7. Stay alert to trends that might impact your target market, product or promotion strategy.8. Read market research studies about your profession, industry, product, target market groups, etc.9. Collect competitors’ ads and literature; study them for information about strategy, product features and benefits, etc.10. Ask clients why they hired you and solicit suggestions for improvement.11. Ask former clients why they left you.12. Identify a new market.13. Join a list-serve (email list) related to your profession.14. Subscribe to an Internet usenet newsgroup or a list-serve that serves your target market. PRODUCT DEVELOPMENT15. Create a new service, technique or product.16. Offer a simpler/cheaper/smaller version of your (or another existing) product or service.17. Offer a fancier/more expensive/faster/bigger version of your (or another existing) product or service.18. Update your services. RESOURCES AND INFORMATION19. Establish marketing and public relations advisory and referral team composed of your colleagues and/or neighboring business owners to share ideas and referrals and to discuss community issues. Meet quarterly for breakfast . . .  DOWNLOAD FULL DOCUMENT BELOW. 
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How to Generate Great Word of Mouth

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By Daniel Kehrer, Founder of BizBest.  Courtesy of Score.org Word of mouth is vital to any small local business that hopes to grow. For a fortunate few, it just happens naturally. But word of mouth can also be planned, executed and nurtured as a specific marketing method. Attending to the basics is important. Word of mouth comes from having happy customers, so that’s still Job #1.Here are seven steps to getting your word of mouth (WOM) effort underway:1. Target the talkers. Makes sense, right? It is word of mouth, after all, so you need to aim your efforts at the people who like to talk about the great products, services and businesses they use. They are your customers, of course.  Remember, these might  include people who have a recommendation when somebody asks them for one – even if they aren’t naturally talkative or write reviews.2. Develop a pitch line that’s interesting and easy for people to share. The “interesting” part is vital. Avoid being boring at all costs. Who wants to share something boring? Ask yourself, honestly, why a customer would want to talk about you? Forget your brand statement or product brochure. Try not to think like a marketing person. This is consumer-to-consumer, so your story line should sound like one person telling another about something great they’ve discovered. Boil it down to one sentence. Maybe two.3. Be amazing. There’s no way around this. If you want people to spread the word about you, you have to deliver something exceptional. So in addition to being interesting, you’ll need to deliver customer service that’s above-and-beyond – and make sure everyone who works for you does the same. Your products and packaging — including your store, office and website  — should look great. If you and your employees are excited and energized about what you do, it will spread to your customers.4. Put it in motion. You already have lots of ways to do this. For example, your business profile, website, newsletter, brochure, emails and social media pages should include “tell-a-friend” forms or functions. Consider using postcard mailings, coupons, stickers, buttons and QR codes. When you make it easy for people to share, they are much more likely to do so.5. Create continuous reasons to talk. You can create word of mouth opportunities with special sales, great new features or something fun, such as a contest or event. Think distinctive: Do something others aren’t. Establish a unique personality for your business that includes certain colors, shapes, a stand-out design or maybe even a mascot. These things make it easier for people to remember you.6. Connect to the conversation. Having a presence online – specifically in social media such as Facebook, Twitter and Google+ — is a great way to join and facilitate conversations about your business. The best and most simple thing you can do is simply ask questions. You’ll be surprised at how willing consumers are to provide feedback when they’re asked what they think. Ask some questions about your business and its products and services. But you can also ask broader questions to get more acquainted with your customers’ goals, needs and tastes. Posting comments on blogs or having your own blog can also help.7. Show appreciation. This step too often gets overlooked. When you hear about someone who has recommended your business, say thanks. Send lots of thank you notes. Keep in mind that people like feeling like they are part of an “insider” group, so share information about things you may be planning or thinking about, and ask for feedback.  When you gain new clients, customers or prospects, ask them how they heard about you so you know whom to thank. Reply to emails, Facebook messages and blog comments as quickly as possible.  This will in turn generate even more WOM.Daniel Kehrer is Founder of BizBest (www.bizbest.com), a free and independent information service for small business, and editor of ShopTalk: Social Media for local business (www.dexsocial.com). Twitter: @BizBest  © 2011 BizBest Media®
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Promotional Writing: Is Your Copy Dateable?

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Spacetaker Presentation by Mandy Graessle Promotional writing: Is Your Copy Dateable?View more PowerPoint from Spacetaker

Free Marketing Calculators

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Courtesy of Mplans.com Pay Per Click ROI CalculatorUse this calculator to determine the ROI (return on investment) for your pay per click advertising campaigns. Based on your campaign results and costs your ROI will be calculated for you.Email ROI CalculatorUse this calculator to determine the ROI (return on investment) for your email campaigns. Based on your marketing campaign results and expected results your ROI will automatically be calculated. Use this tool to test different scenarios and see results.Cash Flow CalculatorThis cash calculator shows you how business-to-business sales, carrying inventory, and rapid growth can absorb a business' money.Discounted Cash Flow CalculatorAnalysts use discounted cash flow to explore the "time value of money". Essentially, money today is worth more than the same amount of money tomorrow. This calculator helps you explore this concept.Starting Costs CalculatorCalculate the start-up costs of your new business before you get going. This calculator helps you evaluate how much capital you'll need to start your business.Break Even CalculatorBreak Even Analysis is an expected component of most business plans, especially for start-up companies. This calculator shows how much revenue you need to cover both fixed and variable costs.Conversion Rate CalculatorThis calculator allows you to see the impact improving your website conversion rate has on your total online sales. Enter your visitors and total orders, and you can see what an increase in conversion can do.Investment Offering CalculatorUse this calculator to view both sides of the investment table. See what an investor gets, and what a company gives up all in one easy tool.Read more about Marketing Plan Calculators at Mplans.com
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Branding Your Cow : The Importance of Branding in the Sale of Art

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By Eric Rhoads Fine Art Connoisseur & Plein Air Magazines Moos of panic filled the dusty air as cowboys pressed the hot branding iron against the flesh of the cattle out West. This painful exercise, branding, served the purpose of marking ownership of the cow. But the mark on the cow was less important than the reputation of the rancher. For instance, cattle rustlers knew which farmers would overlook the loss of an occasional cow and which were so tough they would hang cattle thieves on sight. Rustlers would avoid stealing cattle with certain brands. The behavior of the rancher became the meaning of the brand.  If you're marketing art, you've probably heard a lot about branding, and you may be wondering how it relates to you. We know companies like Apple, Coke, and McDonald's have the most recognizable brands, but those brands also have meaning. For instance, the McDonald's brand means consistent quality and fast service. . . read more
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Social Media Management Workshop

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Social Media Management with Black Sheep AgencyView more presentations from Spacetaker
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Houston, TX 77266-6494


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Fresh Arts |  The Silos at Sawyer 1502 Sawyer St, Studio #103 Houston, TX 77007

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