The Key to Creating Remarkable Things

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By Mark McGuinness at the99percent.com

 

No one likes the feeling that other people are waiting – impatiently – for you to get back to them.

 

At the beginning of the day, faced with an overflowing inbox, a list of messages on your voicemail, and the to-do list from your last meeting, it's tempting to want to “clear the decks” before you start on your own most important work. When you're up-to-date, you tell yourself, your mind will be clear and it will be easier to focus on the task at hand.

 

The trouble with this approach is that you end up spending the best part of the day on other people's priorities, running their errands, and giving them what they need. By the time you finally settle down to your own work, it could be mid-afternoon, when your energy has dipped and it's hard to focus on anything properly. “Oh well, maybe tomorrow will be better,” you tell yourself.

 

But when tomorrow comes round there's another pile of emails, phone messages, and to-do list items. If you carry on like this you will spend most of your time on reactive work, responding to incoming demands and answering questions framed by other people. It's a never-ending hamster wheel. And it will never lead to remarkable work, in Seth Godin's sense, “worthy of being remarked on.” We don't find it remarkable when our expectations are met – only when they are exceeded, or when we are surprised by something completely unexpected.. . . read more

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