How To Get The Elusive First Date: Guide To Approaching Galleries

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Courtesy of Art Advice.

 

“We were having one of those really great first dates, the kind you can only have if it’s not really a date.” Sarah Jessica Parker, Sex and the City

 

After reading the article “Matchmaker, Matchmaker”, you should have a fairly good idea of how to determine which galleries are appropriate for your work. Once you’ve narrowed your target list down to those galleries that you feel relate to your work, and would be a good fit for you both stylistically and as a match for your career level, you are ready to develop an approach. Ideally, if you know another artist that is represented by the gallery, invite them to your studio to see your work. Not surprisingly, artist referrals carry the most weight in a gallery’s decision to acquire a new artist. If you are not fortunate enough to know an artist that the gallery represents, you’re left with the option of calling the gallery cold to request an appointment to meet with the gallery director and discuss your work.

At this point, you may be faced with three possible responses:

  • The gallery is not interested in looking at new work at this time, or they say the gallery calendar is booked for the next 10 years. In this case, the only way you will get the gallery to see your work is through an artist referral…and even this is a long shot.

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