Email & Social Media


13 Easy Ways Businesses Are Using Social Media to Connect with Customers

Body: 
Courtesy of Linda Childers from Biz Ahead, powered by The Hartford-----Are you among the many small business owners who are using Facebook, Twitter and Pinterest, but don’t have a social media strategy? Are you wondering what to post and how to reach your customers?You’re not alone.A survey released in June 2014 from Endurance International Group found that while although 90% of respondents had a social media presence, 71% acknowledged they didn’t have a plan, and were interested in learning more about increasing social media followers, sharing promotional ideas, and sharing relevant content with their customers.There’s a big difference between simply having a business presence on social media, and strategically using social networks to engage customers and grow your business. When used correctly, social media can be a powerful marketing tool. Here are examples of how a few small businesses are successfully maximizing their online presence:. . . continue reading on BizAhead 
ARC Categories: 
Artist Resource Center: 

The Delightfully Short Guide to Social Media ROI (BufferSocial)

Body: 
If the concept of social media ROI feels rather enormous, you’re not alone. I am amazed—and sometimes astounded—at the breadth of the topic.So that’s made the exercise of writing a “delightfully short” guide to social media ROI all the more fun and challenging. I’ve given myself under 1,000 words to provide an overview of social media ROI and how to apply it to your social media marketing efforts. What Does Social Media ROI Look Like?ROI has its roots in business finance. Businesses use ROI to calculate the dollars-and-cents return on a dollars-and-cents investment.Social media ROI is what you get back from all the time, effort, and resources you commit to social. And it’s best calculated with dollar amounts.Of course, there are no dollar signs dangling from retweets or likes. Twitter, Facebook, and others are no-cost marketing channels to join, potentially a zero-dollar investment (which makes any return exponentially fantastic, right!). So in order to track ROI, the key elements would be:Identifying your monetary investment in social mediaAttaching a dollar amount to your social media goals.Difficult? Possibly.Possible? Definitely.View full article 
ARC Categories: 

60 Ways to Grow Your List

Body: 
http://static.ctctcdn.com/docs/pdf/60-ways-to-grow-your-list.pdf
Artist Resource Center: 
ARC Categories: 

Facebook Marketing Solutions

Body: 
 Facebook Marketing Solutions helps to educate and inspire Marketers through Facebook’s 4 Steps to Business Success, Success Stories, product launch updates, educational and support programs and more.There are 4 things that we suggest your business do in order to be successful on Facebook. On this Page, we will continuously refer to this 4 Step framework and show you how you can connect with current customers, find new fans, and drive return on investment.     Facebook's 4 Steps to Business Success:Step 1- Build your Facebook PageStep 2- Connect to fans with AdsStep 3- Engage your fans with quality contentStep 4- Influence the friend of your fans  Learn more here:https://www.facebook.com/marketing/app_356581427727267
ARC Categories: 

Social Media Trends in the Arts in 2012

Body: 
By Devon Smith, Yale School of Arts Marketing Class.  Social Media Trends in the Arts in 2012View more presentations from Devon Smith
Artist Resource Center: 
ARC Categories: 

Social Media Management Workshop

Body: 
Social Media Management with Black Sheep AgencyView more presentations from Spacetaker
ARC Categories: 
Artist Resource Center: 

PR & Marketing Workshop

Body: 
Press Releases, Media Relations, and Basic Online Promotion See attached PDF for slideshow!
ARC Categories: 

Mainstream Media Strategies

Body: 
Breakthrough Skills for the Modern Day Artist. A career seminar by Impulse Artist Series & Spacetaker, by K.C. Scharnberg. Mainstream Media Relation StrategiesView more presentations from Spacetaker
ARC Categories: 
Documents: 

VIDEOS: Digital Marketing - The Social Customer

Body: 
The Social Customer: Advanced CRM (1/4) The Social Customer: Fine Tuning (2/4) The Social Customer: Upgrading Your Campaign (3/4) The Social Customer: Designing Cohesive Engagement (4/4) 
ARC Categories: 

Tweet Freedom: How to Use Social Media and Still Have a Life

Body: 
Courtesy of the Abundant Artist We’ve all done it more than once when trying to be productive online: disappeared down the rabbit hole while our valuable time ticks by. Part of what makes social media and social networking such powerful tools is their capacity to suck us in with endless information and entertainment. But how do you harness that power, without it taking over your life? Short of hiring an intern, how do you add this to your already full plate?  Implementing an effective social media strategy takes focus, structure, discipline, and genuine enthusiasm, not unlike cultivating a rich and dynamic art practice. In fact, I urge you to see social media as an extension of your practice, where you have the control to shape the way your audience interacts with you and your output. In that spirit, here are some keywords to remember when crafting your strategy  . . . read more at the AbundantArtist.com
ARC Categories: 
Artist Resource Center: 

Pages


PO BOX 66494
Houston, TX 77266-6494


713.868.1839


Fresh Arts |  The Silos at Sawyer 1502 Sawyer St, Studio #103 Houston, TX 77007

Cart