Artist Resource Center - Strategy and Branding

Post date: May 2, 2013
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Whatever the philosophical beliefs of artists, having tools that help them understand their audience or market, will enable artists to make more informed, strategic choices about how to diversify their sources of income to ensure that they are able to make a living as creative practitioners.

 

Post date: May 9, 2012
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By Moderandi Inc.

 

Post date: May 9, 2012
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Courtesy of Score.org, Chapter 19.

 

134 MARKETING IDEAS

 

Post date: Apr 11, 2012
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Spacetaker Presentation by Mandy Graessle

 

Post date: Mar 7, 2012
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Post date: Oct 27, 2011
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Courtesy of Columbia College Chicago

 

The idea of "branding" covers a lot of ground these days but for the moment think of branding as visually linking your professional materials together so that your name, title and contact info are presented the same way on all your materials. This visual identity can be created with "type treatments," logos, and perhaps, images. The trick to creating an effective visual identity that will brand your materials is:

 

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