Adapted by Marta Sanchez Philippe, FotoFest, for a workshop presented at Spacetaker ARC, June 2011
By Daniel J. Keys, Courtesy of Fine Art Views.com
As recently requested by some of FAV’s devoted readers, I’ve decided to share my experience of putting together a competent and effective artist’s portfolio intended to be presented to an art gallery.
Setting a standard for ourselves...
Every freelancer should have an online portfolio. You've got one, right? If not, skip to the last paragraph of this post. It's written for you. If you do have one, you can breathe a sigh of relief. You're halfway there.
The idea of "branding" covers a lot of ground these days but for the moment think of branding as visually linking your professional materials together so that your name, title and contact info are presented the same way on all your materials. This visual identity can be created with "type treatments," logos, and perhaps, images. The trick to creating an effective visual identity that will brand your materials is:
Artists and designers need high quality documentation of their prints and paintings for print portfolios, websites, graduate school applications, and for museum and gallery record keeping. If you carefully follow this guide and take the necessary time, you’ll get great photographs of your work.
By Brennen McElhaney, BrennenMcElhaney.com
You want to sell your work online. Why not, a sale is a sale, right? But the world of online galleries can be complicated to steer. We talked with the owners of some of the web's most respected visual arts sites and asked them what they would tell artists to look for before signing up for online representation. What follows is their advice, which, despite the fabled diversity of views on the internet, was surprisingly uniform.
Define Your Goals...