Years ago, people thought that adding their websites to link farms—which were useless web pages filled with thousands of categorized links—would trick the search engines into believing their websites were more important than their competition. It rarely worked and did very little for driving traffic back to one’s website, but they were correct about one thing. . . links ARE important. It’s just that link building must be done right for it to work.
“Friend me!” is a phrase no longer reserved for teens.
Thirteen practical marketing lessons drawn from the book, “The Experts’ Guide to Marketing the Arts” © by the Arts & Business Council of Americans for the Arts. All lessons are available for download via the web link.
If you want to get your art online quickly and inexpensively, start a fan page (a.k.a. business page) on Facebook.
By Ada Pia d'Errico: The Business of Art & Inspiration