Business Plan Basics For Artists – Goals and Objectives

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Courtesy of Neil McKenzie from Creatives and Business LLC
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The first few steps in developing a business plan for your art or creative enterprise are to identify your overall direction after careful consideration of you external and internal business environments and capabilities. Before you develop your Goals and Objectives you should have a good feel for your:
  • Mission / Vision
  • Values/ Beliefs
  • Internal Strengths and Weaknesses
  • External Opportunities and Threats
  • Competition
  • Your Products, Customers, and Markets

The next step in the planning process is to create a framework to accomplish your mission. The process is actually quite simple.

Goals  –>  Objectives  –>  Strategies  –>  Action Plans

What Is A Goal?

A goal is a broad term for the things you want to accomplish in your art business. Notice the emphasis on the word “broad”. At this point in developing your plan we are talking generalities. Some of the areas which you will need to develop goals for include:

  • Your art, creative products and services
  • Example: My goal is to produce original modern art paintings and begin a line of prints and posters.

  • Your markets
  • Example: My goal is to start with my local market and then expand to national and international markets.

  • Your brand and reputation
  • Example: My goal is to build a national and then international brand as a top modern art painter.

  • Your financial situation, compensation, and life style
  • Example: My goal is make a good living with my art and fund my retirement while living the artist lifestyle.

  • Your studio, workshop and facilities
  • Example: My goal is to move out of the coop studio and have a studio/gallery of my own in an artist’s section of a major metropolitan area

  • Your organization, assistants, employees
  • Example: My goal is to have assistants to help in the studio, run the day to day operations in the gallery and take care of my accounting.

What Is An Objective?


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