Artist Portfolio Guidelines

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This article feature ideas on how to create a successful artist portfolio and how to present your portfolio to galleries or to anyone. The information is useful to anyone in working in fine art or commercial art. It will help all photographers, painters and other artists that might one day have to create artist portfolio or present their artworks to a gallery.

To become successful in today's art market, an artist must have a vision, they must master the technical skills required in your art medium, and the artist needs to understand of the business of art.

When presenting a portfolio, not only the artists work is being judged, the artist is also being judged. Is this artist or photographer serious? Will he or she succeed in the art world? Are they worthy of being represented?

Your artist portfolio should impress viewers with your vision and with how well you have mastered the technical aspects of photography. To go along with your portfolio, you should provide good artist support materials.

This site was designed to help you to understand the importance of good artist support materials and help you to understand the business side of art.


Remember, no matter what you've heard or read, your work doesn't stand alone. Whenever a gallery owner, museum curator, or art consultant reviews your portfolio, the memory of your photographs will be only part of what you leave behind. Just as packaging plays an increasingly important role in product marketing, you are as integral to your presentation as your images.

A successful portfolio presentation is absolutely necessary if you expect to become represented gallery or make a lot of sales 


Your photographs must be presented in a professional manner. Choose only finished prints for your portfolio. Never show work prints or unspotted prints. Always show your best work. Plan your portfolio carefully. A good portfolio should have continuity and provide viewers with a clear idea as to what your vision is. It should be organized by subjects or different photographic styles. Horizontal and vertical images, as well as different size prints should be organized and grouped separately. Black and white images and color images should also be grouped separately for easier viewing . . . read more at

Artist Resource Center: 

PO BOX 66494
Houston, TX 77266-6494


Fresh Arts |  The Silos at Sawyer 1502 Sawyer St, Studio #103 Houston, TX 77007