Courtesy of ArtAdvice.com
“Another artist with his portfolio under his arm.” (Sigh)
Too many artists, being an artist isn’t “real” unless you have a gallery to exhibit your work. Although there are several other options available to artists in terms of showing and selling their work, it seems, for some, there is just no substitute for getting gallery representation. To this end, many artists are willing to bend over backwards, do insane things, make ridiculous claims, and, in short, embarrass themselves. The truth of matter is, not all artists are ready for galleries, nor are galleries, necessarily, the best choice for many artists. Especially in these hard economic times, the last thing on most gallerists minds, is acquiring new artists. Much of my time is spent helping artists develop a realistic set a goals, and then a game plan to achieve those goals. Nevertheless, there is always that rogue artist, wanting to strike out on their own, thinking this time it will be different. They muster up the courage to start approaching galleries before they are ready, and without regard to common sense gallery protocol. If you recognize yourself as that rogue, or you know another artist that is, please forward this article to them.
1. Being confident about the quality of your work is a good thing. It identifies the fact that you have reached a certain stylistic maturity and understand the complexity of where your work fits into the contemporary art world. However, telling the gallery director (or anyone for that matter) how great your work is, is not a good thing. Confidence is something that grows with experience and doesn’t need the constant reassurances from the outside world. Quality is not something that is “told” but rather discovered, and changes with each individual and their primary experience with the work. Let your viewers have their own experience with your work. Be confident enough about the quality of your work to allow people NOT to like it. And, never, never, never dictate what that response should be. There is no “right” way to look at or interpret art.. . . view more