Courtesy of Score.org, Chapter 19.
134 MARKETING IDEAS
1. Don’t let a day pass without engaging in at least one marketing activity.
2. Determine a percentage of gross income to spend annually on marketing.
3. Set specific marketing goals every year; review and adjust quarterly.
4. Maintain a tickler file of ideas for later use.
5. Carry business cards with you (all day, everyday).
6. Create a personal nametag or pin with your company name and logo on it and wear it at high visibility meetings.
7. Stay alert to trends that might impact your target market, product or promotion strategy.
8. Read market research studies about your profession, industry, product, target market groups, etc.
9. Collect competitors’ ads and literature; study them for information about strategy, product features and benefits, etc.
10. Ask clients why they hired you and solicit suggestions for improvement.
11. Ask former clients why they left you.
12. Identify a new market.
13. Join a list-serve (email list) related to your profession.
14. Subscribe to an Internet usenet newsgroup or a list-serve that serves your target market.
15. Create a new service, technique or product.
16. Offer a simpler/cheaper/smaller version of your (or another existing) product or service.
17. Offer a fancier/more expensive/faster/bigger version of your (or another existing) product or service.
18. Update your services.
RESOURCES AND INFORMATION
19. Establish marketing and public relations advisory and referral team composed of your colleagues and/or neighboring business owners to share ideas and referrals and to discuss community issues. Meet quarterly for breakfast . . .
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