We're dedicated to getting more women off the ground, and we want to aim even higher.
Our missions is connecting people and uniting the world, and #HerArtHere allows
us to connect women artists to the audience they deserve: the world.
The assignment: We'd like you to create a design on the canvas of a Boeing 757
Please design for the region you most closely align to, whether that’s New
York/New Jersey or California.
The contest runs from February 26 – March 24, 2019 after which submissions will be
narrowed down by a panel of judges based on the following criteria:
1. Relevancy: How relevant is the design to United’s mission of connecting people and uniting
the world and to the applicable region, New York/New Jersey or California?
2. Brand alignment
3. Creativity and ingenuity
-From March 25 - April 9, 2019 the panel of judges will select six finalists (3 for each region).
-The public will vote on the winner April 10-19, 2019.
-In May the winner for each region will be announced (Date TBD).
-Starting in June, gallery events will take place and artwork will go up in United ClubSM locations and United Polaris® lounges.
-This fall, the Boeing 757s will be painted and revealed, officially joining the United fleet
To enter, you must identify as a woman, including cisgender, transgender, woman-aligned or non-binary, and reside in the United States. While you don’t have to live in
New York, New Jersey or California currently, we’re looking for artists who can
visually represent, in their style, our shared purpose and values, mission and
what each region means to them.
We’ll recognize six finalists (three for California and three for New York/New
-They'll each receive 100,000 United MileagePlus® award
-Two grand prize winners will each receive $10,000 in cash (issued as a check)
-A selection of their existing work, will be featured in a gallery event and in
United ClubSM locations and United Polaris® lounges. This is not a
requirement of winning, but an opportunity if the artist would like to display
their work. United will cover all costs associated with the shipping and
showing of work and take no commissions.
-Two winners, one representing each region, will be chosen by the public from the
group of finalists and work with renowned artist Shantell Martin to finalize
their designs for their respective regions' aircrafts.