Looking Ahead to 2018 - United Way Workshop

Looking Ahead to 2018 - United Way Workshop


Worried about the year ahead?  
Discover three strategies that will help reinforce your 2018 planning right now:

Customer Relations Management/CRM Software 
Google Nonprofit Advertising Grants
Charity Ratings Organizations 

Join us for an all-day power-packed workshop event

Tuesday, December 12, 2017 
9:00 a.m. to 2:30 p.m. 
United Way of Greater Houston
Registration fee: 
$30 per session; $75 for all three sessions
order lunch for an additional $10


Planning for Positive Change with Customer Relations Management/CRM Software
9:00 – 10:30 a.m.

It is FINALLY in the plan this year to replace your current mishmash of information sources with a new Nonprofit Constituent Relationship Management (Nonprofit CRM) system. Now what? Change can be scary for nonprofit teams that are already maxed out on their time and energy - never mind having to go through a transition to a new way of doing things. In this session, we'll explore some things you can do to make this a more positive process for you and your team - and get to the other side with more smiles than tears.


Tapping in to Google’s $120,000 Nonprofit Advertising Grant– What’s the Catch?
10:45 a.m. – 12:15 p.m.

Google provides each eligible 501(c)3 with $120,000/year worth of free advertising annually. Here’s the catch - you have to use it or lose it. More importantly, you want to use it to better support your mission - so visitors who come through those ads become volunteers, event attendees, program participants, advocates or donors. Engaging and nurturing that visitor is the key. In this session, we'll share ideas for how to create a plan using a digital marketing stream that's powered by that $120,000 Google Grant with your name on it.


How are Charity Ratings Organizations Evaluating Your Charity?
1:00 – 2:30 p.m.

Today, there are many charity watch organizations providing information on nonprofits – and you can count on prospective donors to use them. But who are they and how are their charity ratings composed? What could this mean for you? This session covers 4 of the well-known ones: Charity Navigator, CharityWatch, Guidestar, and GreatNonprofits. Each provides valuable information about charities to individual and institutional philanthropists looking to make a financial contribution - potentially to your organization.


Click here to register.

Due Date: Dec 12, 2017
Contact Name: Erica Bryant
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